Paradise Valley is a small, affluent town in Maricopa County, Arizona, United States. According to the 2010 census, the population of the town was 12,820. Despite the town's relatively small area and population compared to other municipalities in the Phoenix metropolitan area, Paradise Valley is home to eight full service resorts, making it one of Arizona's premier tourist destinations. It is also known for expensive real estate.It should not be confused with Paradise Valley Village, an official municipal designation, in northeast Phoenix. For instance, Paradise Valley Community College, Paradise Valley High School, Paradise Valley Hospital,Paradise Valley Mall, and Paradise Valley Golf Course are all located several miles to the north of the town, in Phoenix. The town's name along with all the other various entities bearing the same name comes from the expansive area known as Paradise Valley, that spreads from north of the Phoenix mountains to Cave Creek & Carefree on the north and the McDowell Mountains to the east.